Reputation. Awareness. Broader Reach. That’s Social Media Marketing at its best.
No matter what you call it – Social Media Marketing, Social Networking or Social Media Optimization – using social media to market your business is an effective and powerful tool that greatly enhances your overall SEO campaign. There are over two billion people on social media today, and more than half of them access and use their accounts through mobile devices, providing a unique opportunity to reach potential customers everywhere. Sites such as Facebook, Twitter, LinkedIn, Google+, Instagram and YouTube offer excellent marketing opportunities when utilized properly. At Rank Friendly, we skillfully establish a solid presence on social media for your company to help grow your fan base, generate interest and widen your customer reach.
Create new or revise existing relevant social media accounts to professionally reflect your business, products and/or services.
Generate interest in your company, website and blogs with aggressive and targeted content promotion through social media channels.
Engage social networking users through timely and relevant SMM campaigns, promotions, media and other proven strategies.
This refers to the practice of using social media to market your business, broaden your customer reach, engage with existing clients and customers, and strengthen your brand identity.
Social media is an essential component in establishing an online presence for your business. You should use SMM to accomplish at least one of the following objectives: improve customer services and relations, establish and broaden brand recognition, and generate qualified leads.
Facebook is the most popular with 1.415 billion users.
LinkedIn has 347 million accounts.
Google+ and Instagram each boast 300 million users.
Twitter follows closely with 288 million accounts.
Quality over quantity. It’s best not to spread yourself too thin. Plus, not all social media platforms will be suited for your company. A good strategy is to start by concentrating on only one or two accounts – three at the most – and developing a respectable following with relevant content.
This requires some basic research. Take a look at the top contenders and who is using them. For example, though Facebook is still the most popular SM platform, it may not be best suited for you. Currently, its biggest demographic includes women, seniors and teens, and your activity on this platform should involve lots of engagement and interaction. By contrast, Twitter is most popular with millennials, and has a larger male than female demographic. Its 140-character limit restricts your interaction.
This is not the best strategy. Most people use different SM platforms for a variety of reasons. Each platform offers its own options, features and unique attributes. Each of your social media accounts should reflect this. This is another reason it’s not a good idea to create several SM accounts.
This is somewhat subjective. But which social media platforms you are using plays a large part as well. The following is a very general guide for some of the more popular platforms.
This depends on you and your company goals. The number and type of social media platforms you are updating also impacts your time commitment. You or an employee are likely to spend anywhere from 10 minutes to an hour a day on your SMM campaign.
SMM has a very low performance rate for generating leads and converting prospects into customers. However, this is only a small reason for using SMM. Creating and managing one or more successful social media accounts has some important benefits:
Most content posted online doesn’t garner too much interest. However, in some instances, a post, article, video or image may generate massive interest and reach an immense audience. This is called “going viral” and can last mere days or several weeks. This is not a realistic goal for SMM. Instead, it’s more important to concentrate on quality content that has relevance for your audience.